PointFive is officially out of stealth. Founded by Gal Ben David, Amir Hozez, and Alon Arvatz, the company was born from a firsthand observation during the founders' transition from IntSights to Rapid7: cloud costs across the organization lacked optimization and had grown unwieldy. The tools available at the time were insufficient to address the depth and breadth of the problem.
A Different Approach to Cloud Cost Efficiency
PointFive's mission is to redefine how engineering organizations think about cloud cost efficiency. Rather than treating cost optimization as a finance-driven reporting exercise, the company positions efficiency as a core engineering discipline -- something that should be built into how teams design, deploy, and operate cloud infrastructure.
The platform provides enterprises with tools to identify and reduce cloud cost inefficiency at a level of depth that existing solutions cannot match. The company's name reflects its central ambition: helping customers reduce cloud costs by 50% (point five).
DeepWaste Detection Technology
At the core of the platform is proprietary DeepWaste detection technology. Unlike traditional tools that focus narrowly on idle resources and basic right-sizing, DeepWaste analyzes cloud environments at a deeper level to transform raw data into actionable insights across a broader range of services, configurations, and architectural patterns.
This technology draws on multiple data sources beyond billing -- incorporating usage telemetry, performance metrics, and configuration data to identify waste that conventional approaches overlook entirely.
Beyond Financial Savings
While cost reduction is the most immediate and measurable outcome, PointFive's vision extends beyond pure financial optimization. Greater cloud efficiency creates alignment between engineering teams and FinOps practitioners, connecting both groups to broader organizational goals around sustainability, operational excellence, and business resilience.
When engineering teams have clear visibility into the cost implications of their architectural decisions, and when FinOps teams can provide actionable guidance rather than abstract reports, the result is cross-functional collaboration that strengthens the entire organization. Efficiency becomes a shared value rather than a top-down mandate.