Fanatics Commerce
Fanatics Commerce is a global leader in licensed fan merchandise, supporting large-scale online retail operations with dynamic inventory and fulfillment needs across a complex AWS environment spanning EC2, S3, RDS, and EKS.
A Mature FinOps Practice Hitting a Wall
Fanatics Commerce had already reached the "Run" phase of FinOps maturity, with strong reporting practices fully embedded across the organization. But cloud spend continued to rise, particularly across EC2, S3, and RDS. Visibility wasn't the problem — turning that visibility into action was.
A key pain point was EKS. Shared clusters obscured detailed spend breakdowns, making it difficult to target inefficiencies at the instance level. Engineers were spending hours manually gathering optimization recommendations from multiple tools and dashboards before they could even begin remediation. Without a prescriptive path forward, inefficiencies went unaddressed.
From Insight to Action
Fanatics Commerce turned to PointFive to bridge the gap between awareness and remediation. The team leading the integration included a Sr. Staff Cloud Engineer, Staff Cloud Engineer, Senior Engineering Manager, and Director of Software Engineering. Integration into their AWS environment required minimal lift, and within weeks the team was uncovering new layers of insight they hadn't had before.
PointFive's Analytics module delivered flexible, granular reporting across services and environments. The Opportunities module surfaced real savings opportunities — including EBS volumes attached to stopped EC2 instances and inactive CloudWatch groups — that had previously gone unnoticed. Critically, these insights weren't just visible. They were actionable. PointFive consolidated recommendations in one place, assigned ownership, and allowed the team to prioritize remediation by financial impact without toggling between tools.
For EKS specifically, PointFive cut through the complexity of shared clusters to surface attributable, targeted opportunities at the instance level — something Fanatics Commerce hadn't been able to achieve before.
Measurable Outcomes
Since adopting PointFive, Fanatics Commerce has shifted from tracking cloud costs to actively reducing them — faster and more confidently.
Engineers now receive clear, prioritized remediation recommendations routed directly to accountable teams, eliminating the manual investigation that previously consumed hours each month. Underutilized resources that had gone unnoticed across EC2, S3, RDS, and EKS are now consistently identified and addressed. And with EKS spend finally attributable at the instance level, the team has a foundation for sustained optimization across their most complex infrastructure.
PointFive didn't just improve Fanatics Commerce's FinOps practice. It made it operational.
About PointFive
PointFive redefines how enterprises continuously optimize cloud, infrastructure, and AI environments. By combining a real-time cloud and infrastructure data fabric with AI-driven detection and guided remediation, PointFive transforms efficiency from a reporting exercise into an operational discipline. Customers achieve sustained improvements in cost, performance, reliability, and engineering accountability, at scale.
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